I started working as a formal wedding photographer and family portrait photographer in 1970, when we used silver-based chemical films and papers, and running your own color photo print lab was incredibly capital-intensive, as well as wasteful of supplies while you worked out proper paper exposure times, maintained chemical temperatures and times accurately with a water-bath system. Today's digital technology combined with Red River's incredibly high-quality and cost-effective papers combined with one or more fairly cost-effective inkjet printers make producing everything from specialty 8x10 display photos, custom photo albums and both traditional and specialty photographic prints and standard greeting cards easy, profitable, and much more time-productive than the old chemical silver-based chemistry and color dye-based photo printing. The day I discovered Red River paper was the day I revived a popular and profitable art, casual and formal photography service.