Photo Report: The Watches And Looks Of Pitti Uomo Summer 2023

If there is a place to be this summer, it's Italy, and if there is a place for style spotting, it's the bi-annual men's fashion tradeshow Pitti Uomo, which had its 104th edition this past June. Pitti brings thousands of the world's best designers, fashion buyers, and tailors into the city of Florence for four glorious days of commerce, creativity, and, naturally, amazing watch-spotting.

Max (@maxvelamuenchen) wears his new Moonswatch because "He doesn't want to get robbed in the big cities of Europe." The bandage is unrelated!

The choices this year might surprise you. Moonswatch was everywhere, in all variations, championed by everyone from aspirational youths to serious and security-minded collectors – and many a local, too. On the other side of the scale from the plastic Swatch, vintage gold seemed to be another favorite, particularly for Rolex. Worn with every kind of suit and plenty of streetwear too, these proved to be a surprisingly versatile watch. Smaller rectangular watches, old and new, from Cartier Tank to Reverso, were another popular choice, especially among the tradeshow's tailors.

A gorgeous yellow-gold Rolex Day-Date 1803.

The always cool Seiko Seiko 5 SNK063J5.

Alex (@alessandro.pirounis) and his vintage women's Cartier tank (also seen above).

Romain (@gentemenclover) and his Jeager-LeCoultre Reverso (also seen below).

Pádraig Whelehan of Brother Wolf and his birth year Rolex Datejust, worn to match his rings, which were created by his mother.

Marco Zambaldo with his Patek Philippe Aquanaut.

A 1970s IWC Electronic, with a unique Bulova Accutron electronic non-quartz movement worn by Raffaele (@raffaelecavicchi).

Paul Croughton (@paulcroughton) and his vintage Vacheron Constantin.

A modern Girard-Perregaux Laureato.

Max (@maximilianmogg, left) wearing Must De Cartier, which he bought with his first wages working as a waiter. Max now has his own tailoring business based in Germany.

Artist Mark Maggiori (@markmaggiori) and his gold Rolex GMT with tropical chocolate dial.

Sean Kolenko, a Vancouver / LA-based fashion buyer, pairs his Pepsi Rolex GMT and sunglasses, plus case from Jacques Marie Mage.

A modern Omega Seamaster Professional on a rubber strap.

If anyone can pull of a vintage gold exotic dial with ease, it's Angel Ramos (@angelramos).

A classic Rolex Daytona 116520 on a leather strap.

I really enjoyed this pairing of a JLC Reverso and an Apple Watch.

Anthony (@toneloki), a musician, writer, and menswear designer, wearing his Piaget Protocol.

A Hublot Spirit of Big Bang Chronograph.

No watch, but it can be a lot of fun to look at an outfit and wonder – what kind of watch WOULD work with this look? In this case, I think a Cartier Crash.