Two hyped brands have teamed up on a limited-edition collab, and that can only mean one thing: superhype. The exclusivity and unique nature of the new watches from Hodinkee x Unimatic will inevitably grab attention, but they’re notable for other reasons too.
Teaming up with Hodinkee for the second time, Unimatic claims a first: it’s a new foray into watches produced in forged carbon for the Italian microbrand. They went all out with premium features for the occasion, and we must say, they look pretty damn slick in both their time-only and GMT variants. Here’s what you should know about them.
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They’re going to be hyped
Back in 2021, the first Hodinkee x Unimatic collaboration sold out in a matter of hours. Each brand is known for its quick-selling collabs, and the mere fact of either releasing a new watch will often get the masses chattering. Each brand can be polarizing, but that only feeds into the hype in an endless loop.
Adding to the commotion will surely be the unconventional look of carbon with its marbled effect, as well as the prices, which are higher than the average Unimatic (though not unprecedented) at $2,200 for the time-only U4 and $2,900 for the U1 GMT.