TAG Heuer’s iconic sports watches won fame and accolades, having been on the wrists of legends from the worlds of motorsport and Hollywood. Andretti, Siffert, Rindt, Senna, and McQueen all wore iconic watches such as the Carrera, Monaco, Autavia, and Monza. TAG Heuer began life simply as Heuer, a watchmaker born on the racetrack that never left it. Heuer was the first watch sponsor of a Formula 1 team with Ferrari, and today TAG Heuer sponsors the Formula 1 powerhouse of Red Bull Racing, keeping the tradition of having the best drivers in the world wear a Monaco on the wrist. Luckily you don’t have to be Max Verstappen to have a TAG Heuer watch on your wrist.