A young brand founded in the 1990s by two Frenchmen, Bell and Ross first launched with help from Sinn in Germany and then with Chanel in Switzerland. Taking inspiration from three different watchmaking cultures, plus a hefty dose of aviation influence, they have achieved the rare feat of creating a distinctive style that stands apart from other watches. The core of Bell & Ross is the BR-03 and BR-05, with both models drawing inspiration from aviation cockpit instruments. The square, highly legible design is a standout in the world of round watches. The BR-05 with its integrated bracelet is a highly sought-after sports watch. If you prefer the traditional, the BRV line sticks to the round field and pilots watches.