Filter Case studies

Starter Story grew to 1.4 million monthly visitors and millions in annual revenue by sharing the stories of entrepreneurs. Pat breaks down the early days and how he grew the business into something that changed his life.

$250K Monthly Revenue
$100 Startup Costs
Read by 55,814 founders

This case study article follows the journey of Man of Many, one of the world's largest men's lifestyle sites, which has grown from a part-time hobby to a leading media brand with over 2 million monthly readers and $4M in annual revenue through a dedicated content strategy and organic growth.

$400K Monthly Revenue
$20K Startup Costs
Read by 3,499 founders

Tooltester.com is a website that provides reviews and tutorials for website builders, hosting companies, live chat tools, and email marketing software, with a current revenue of around $120k per month and has made it into the Financial Times ranking of the fastest-growing European companies (FT1000) two years in a row.

$120K Monthly Revenue
$200 Startup Costs
Read by 4,976 founders

Jitendra Vaswani started his blog, BloggersIdeas, in 2013 with just $50 and has since grown to make $150K+ in profits per year from a portfolio of 35+ niche websites by focusing heavily on SEO, constantly updating content, and diversifying income sources through sponsored reviews, SEO consultation, and affiliate marketing.

$100K Monthly Revenue
$50 Startup Costs
Read by 4,358 founders

This case study explores how Spencer Mecham founded Buildapreneur, an affiliate marketing business, and has made over half a million dollars in profit with no employees, relying solely on content marketing through platforms like Facebook, YouTube, and TikTok.

$80K Monthly Revenue
Read by 22,783 founders

Millennial Money Man founder Bobby Hoyt and partner Mike Yanda created Laptop Empires, which boasts a seven-figure revenue through their flagship Facebook Side Hustle Course, helping retirees and millennials launch and grow their local Facebook ad agencies.

$150K Monthly Revenue
$5K Startup Costs
Read by 9,704 founders

DollarSprout.com, a personal finance blog geared towards millennials, went from zero to over $2 million in revenue in four years through a laser focus on affiliate marketing, constantly creating useful, keyword-oriented content that helps readers solve a problem, SEO, and diversifying income verticals.

$200K Monthly Revenue
Read by 20,327 founders

This case study follows a successful online casino website generating $500k/month in revenue and holding the world's #3 position in its segment, sharing the story of its founders' journey from starting out with SEO strategies, to redesigning their website, and diversifying their business with new products and brands.

$773K Monthly Revenue
$150K Startup Costs
Read by 10,942 founders

Michelle Schroeder-Gardner earns $100,000 a month from Making Sense of Cents, a personal finance and lifestyle blog where she writes informative and fun articles about financial freedom and her life on the road, thanks to a diversified traffic approach and monetization strategies, such as affiliate marketing, sponsored partnerships, and course sales.

$75K Monthly Revenue
$100 Startup Costs
Read by 18,560 founders

How one founder turned a successful Kickstarter campaign into a $40 million tabletop game company with a focus on crafting a few special products each year and using social media to build community and relationships with customers.

$1.73M Monthly Revenue
$2.4K Startup Costs
Read by 12,447 founders

This case study explores Thomas Frank's successful business teaching people how to use Notion and selling templates, with sales reaching $2.1 million in two years and template sales currently at $120k/mo, showcasing his journey from blogging and YouTube to e-commerce and SaaS.

$135K Monthly Revenue
$5 Startup Costs
Read by 5,115 founders

This case study follows the journey of a service-based business, Paper Raven Books, from bootstrapping with minimal expenses to scaling with a team of 18 members, $20,000 per month in advertising spend, and revenues of $1.1 million per year by package pricing, paid advertising to webinars, and offering smaller introductory packages with practical insights and guidance.

$100K Monthly Revenue
Read by 3,345 founders