Revenue
Any Amount
Under $10k/month
$10k-$50k/month
Over $50k/month
Starting Costs
Any Amount
Under $1k
$1k-$5k
Over $5k
Business Type
Any Type
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Niche
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Started At
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Less than 2 years ago
2-4 years ago
Over 4 years ago
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10-20 employees
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Funding
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Involvement
Any
Full time
Side project
How one founder turned a successful Kickstarter campaign into a $40 million tabletop game company with a focus on crafting a few special products each year and using social media to build community and relationships with customers.
$1.73M
Monthly Revenue
$2.4K
Startup Costs
This case study explores Thomas Frank's successful business teaching people how to use Notion and selling templates, with sales reaching $2.1 million in two years and template sales currently at $120k/mo, showcasing his journey from blogging and YouTube to e-commerce and SaaS.
$135K
Monthly Revenue
$5
Startup Costs
This case study follows the journey of a service-based business, Paper Raven Books, from bootstrapping with minimal expenses to scaling with a team of 18 members, $20,000 per month in advertising spend, and revenues of $1.1 million per year by package pricing, paid advertising to webinars, and offering smaller introductory packages with practical insights and guidance.
Career Sidekick founder Biron Clark shares how he turned his job search advice website into a multiple six-figure per year business, earning approximately $25,000 per month from revenue streams predominantly based on display advertising and affiliate marketing.
$50K
Monthly Revenue
$200
Startup Costs
Craig Calcaterra's daily baseball and culture Substack newsletter Cup of Coffee has amassed just under 10,500 subscribers, with over 3,300 paying monthly ($6) or annual ($65) subscriptions, achieving average monthly revenue of around $18,400 and growing.
$18.4K
Monthly Revenue
$200
Startup Costs
Case study synopsis: In just 2 years, Eric and Kris grew their YouTube channel 'Tech Sales With Eric' into a full educational platform, higherlevels.com, generating over $10,000/month in revenue from organic YouTube traffic, and are now exploring paid advertising and affiliate marketing to fuel their hyper growth phase.
$10K
Monthly Revenue
$750
Startup Costs
This case study article is about Kristin Hanes, the publisher at The Wayward Home, who grew her website to make up to $28,000 per month during peak season but experienced a decrease in revenue due to a Google update, showing the ups and downs of entrepreneurship and the need to adapt and persevere.
$20K
Monthly Revenue
$500
Startup Costs
This case study follows the journey of Agness and Cez, founders of Etramping, as they started a personal travel site in 2011 and grew it into a thriving business, sharing budget travel hacks, unique itineraries, helpful tips, and buying guides, attracting half a million page views in a month and earning up to $2,000 in monthly ad revenue through Mediavine and affiliate marketing.
"Read about Rishit Patel's journey in building aitools.fyi and the World of AI newsletter, which now generates a combined monthly income of around $6000 and attracts an average of 150K pageviews per month."
$6K
Monthly Revenue
$100
Startup Costs
This case study article follows the journey of Man of Many, one of the world's largest men's lifestyle sites, which has grown from a part-time hobby to a leading media brand with over 2 million monthly readers and $4M in annual revenue through a dedicated content strategy and organic growth.
$400K
Monthly Revenue
$20K
Startup Costs
Founder Alexandra Ng built Life Boost Nutrition, a digital platform offering health supplement reviews and guidance on physical and mental health, with a team of freelance writers, focusing on SEO to attract traffic and advertisers, resulting in a profitable business with a consistently growing reader base, plans for expansion, and positive feedback from readers.
$1K
Monthly Revenue
$3K
Startup Costs
Founder Manthan Gajjar built his photography blogging platform, pewdoc, as a side hustle project and now generates $1.2K per month by publishing trending photography content for newbies. He shares his process of building a blog on a low budget, gaining traffic through consistency and SEO knowledge, and using social media advertising to attract customers and retain readers through newsletters.