Filter Case studies

Starter Story grew to 1.4 million monthly visitors and millions in annual revenue by sharing the stories of entrepreneurs. Pat breaks down the early days and how he grew the business into something that changed his life.

$250K Monthly Revenue
$100 Startup Costs
Read by 55,097 founders

How one founder turned a successful Kickstarter campaign into a $40 million tabletop game company with a focus on crafting a few special products each year and using social media to build community and relationships with customers.

$1.73M Monthly Revenue
$2.4K Startup Costs
Read by 12,389 founders

This case study explores Thomas Frank's successful business teaching people how to use Notion and selling templates, with sales reaching $2.1 million in two years and template sales currently at $120k/mo, showcasing his journey from blogging and YouTube to e-commerce and SaaS.

$135K Monthly Revenue
$5 Startup Costs
Read by 5,045 founders

This case study follows the journey of a service-based business, Paper Raven Books, from bootstrapping with minimal expenses to scaling with a team of 18 members, $20,000 per month in advertising spend, and revenues of $1.1 million per year by package pricing, paid advertising to webinars, and offering smaller introductory packages with practical insights and guidance.

$100K Monthly Revenue
Read by 3,327 founders

Career Sidekick founder Biron Clark shares how he turned his job search advice website into a multiple six-figure per year business, earning approximately $25,000 per month from revenue streams predominantly based on display advertising and affiliate marketing.

$50K Monthly Revenue
$200 Startup Costs
Read by 10,329 founders

Craig Calcaterra's daily baseball and culture Substack newsletter Cup of Coffee has amassed just under 10,500 subscribers, with over 3,300 paying monthly ($6) or annual ($65) subscriptions, achieving average monthly revenue of around $18,400 and growing.

$18.4K Monthly Revenue
$200 Startup Costs
Read by 4,803 founders
$25K Monthly Revenue
$2K Startup Costs
Read by 27 founders
$800K Monthly Revenue
$1K Startup Costs
Read by 13 founders

Case study synopsis: In just 2 years, Eric and Kris grew their YouTube channel 'Tech Sales With Eric' into a full educational platform, higherlevels.com, generating over $10,000/month in revenue from organic YouTube traffic, and are now exploring paid advertising and affiliate marketing to fuel their hyper growth phase.

$10K Monthly Revenue
$750 Startup Costs
Read by 2,954 founders

This case study article is about Kristin Hanes, the publisher at The Wayward Home, who grew her website to make up to $28,000 per month during peak season but experienced a decrease in revenue due to a Google update, showing the ups and downs of entrepreneurship and the need to adapt and persevere.

$20K Monthly Revenue
$500 Startup Costs
Read by 1,549 founders

This case study follows the journey of Agness and Cez, founders of Etramping, as they started a personal travel site in 2011 and grew it into a thriving business, sharing budget travel hacks, unique itineraries, helpful tips, and buying guides, attracting half a million page views in a month and earning up to $2,000 in monthly ad revenue through Mediavine and affiliate marketing.

$1K Monthly Revenue
Read by 989 founders

"Read about Rishit Patel's journey in building aitools.fyi and the World of AI newsletter, which now generates a combined monthly income of around $6000 and attracts an average of 150K pageviews per month."

$6K Monthly Revenue
$100 Startup Costs
Read by 1,715 founders