Filter Case studies

How one founder turned a successful Kickstarter campaign into a $40 million tabletop game company with a focus on crafting a few special products each year and using social media to build community and relationships with customers.

$1.73M Monthly Revenue
$2.4K Startup Costs
Read by 12,096 founders

This case study explores Thomas Frank's successful business teaching people how to use Notion and selling templates, with sales reaching $2.1 million in two years and template sales currently at $120k/mo, showcasing his journey from blogging and YouTube to e-commerce and SaaS.

$135K Monthly Revenue
$5 Startup Costs
Read by 4,587 founders

This case study follows the journey of a service-based business, Paper Raven Books, from bootstrapping with minimal expenses to scaling with a team of 18 members, $20,000 per month in advertising spend, and revenues of $1.1 million per year by package pricing, paid advertising to webinars, and offering smaller introductory packages with practical insights and guidance.

$100K Monthly Revenue
Read by 3,180 founders

Career Sidekick founder Biron Clark shares how he turned his job search advice website into a multiple six-figure per year business, earning approximately $25,000 per month from revenue streams predominantly based on display advertising and affiliate marketing.

$50K Monthly Revenue
$200 Startup Costs
Read by 10,140 founders

Craig Calcaterra's daily baseball and culture Substack newsletter Cup of Coffee has amassed just under 10,500 subscribers, with over 3,300 paying monthly ($6) or annual ($65) subscriptions, achieving average monthly revenue of around $18,400 and growing.

$18.4K Monthly Revenue
$200 Startup Costs
Read by 4,664 founders

Case study synopsis: In just 2 years, Eric and Kris grew their YouTube channel 'Tech Sales With Eric' into a full educational platform, higherlevels.com, generating over $10,000/month in revenue from organic YouTube traffic, and are now exploring paid advertising and affiliate marketing to fuel their hyper growth phase.

$10K Monthly Revenue
$750 Startup Costs
Read by 2,796 founders

This case study article is about Kristin Hanes, the publisher at The Wayward Home, who grew her website to make up to $28,000 per month during peak season but experienced a decrease in revenue due to a Google update, showing the ups and downs of entrepreneurship and the need to adapt and persevere.

$20K Monthly Revenue
$500 Startup Costs
Read by 1,459 founders

This case study follows the journey of Agness and Cez, founders of Etramping, as they started a personal travel site in 2011 and grew it into a thriving business, sharing budget travel hacks, unique itineraries, helpful tips, and buying guides, attracting half a million page views in a month and earning up to $2,000 in monthly ad revenue through Mediavine and affiliate marketing.

$1K Monthly Revenue
Read by 913 founders

"Read about Rishit Patel's journey in building aitools.fyi and the World of AI newsletter, which now generates a combined monthly income of around $6000 and attracts an average of 150K pageviews per month."

$6K Monthly Revenue
$100 Startup Costs
Read by 1,581 founders

This case study article follows the journey of Man of Many, one of the world's largest men's lifestyle sites, which has grown from a part-time hobby to a leading media brand with over 2 million monthly readers and $4M in annual revenue through a dedicated content strategy and organic growth.

$400K Monthly Revenue
$20K Startup Costs
Read by 3,292 founders

Founder Alexandra Ng built Life Boost Nutrition, a digital platform offering health supplement reviews and guidance on physical and mental health, with a team of freelance writers, focusing on SEO to attract traffic and advertisers, resulting in a profitable business with a consistently growing reader base, plans for expansion, and positive feedback from readers.

$1K Monthly Revenue
$3K Startup Costs
Read by 1,015 founders

Founder Manthan Gajjar built his photography blogging platform, pewdoc, as a side hustle project and now generates $1.2K per month by publishing trending photography content for newbies. He shares his process of building a blog on a low budget, gaining traffic through consistency and SEO knowledge, and using social media advertising to attract customers and retain readers through newsletters.

$1.2K Monthly Revenue
Read by 1,800 founders