Host Audio Events and Grow Your Audience With New Creator Tools
And, just like that, we have more than 10 million members who have turned on Creator Mode! It was just two months ago that we hit our one-year anniversary of launching Creator Mode, so I’m thrilled to see how many of you have found the new experience so helpful.
But it doesn’t stop there. To help support the amazing creator activity happening on LinkedIn, we’re excited to announce more tools and features to help creators build an engaged audience and foster meaningful relationships with their followers. Here is what’s new:
Expanding Audio Event Access to Even More Creators
Earlier this year, we started beta testing a new event experience that gave creators the ability to host an interactive audio discussion with their audiences - and it was a total success! We saw creators connecting with their communities by hosting office hours and AMA’s, networking events, conversations with thought leaders, and more.
Now, we’re expanding Audio Event hosting access to anyone who has Creator Mode turned on and meets our community policies of being a trustworthy, safe, and professional provider of content. And as before, if you don’t have hosting access, you can still join an audio event and raise your hand to join the conversation.
Highlighting a URL In Your Profile Header
We heard from many creators that increasing visibility for a personal website, event, or portfolio is a priority. With creator mode, you can now add a link to the top of your profile so that audiences can learn more about you and your brand.
We’ve improved how people can discover and follow creators
We want to make sure people hear from you! Here are a few things we’ve done to help here.
- Gain followers from sites outside of LinkedIn: In the coming weeks, Creator Mode will provide a link/button that you can share or embed on other websites, emails, and blogs. With just one click, users on other platforms can follow you on LinkedIn. They’ll get to see more of your public LinkedIn content, and you can quickly grow your following.
- More ways to gain followers in the Feed: We’ve continued to improve how your content shows up in member feeds - whether those people already follow you or not. To ensure folks will continue to see your content, we’ve made it even easier to follow you right from the Feed without needing to visit your profile. Keep developing high-quality content to show up in feeds and attract new followers!
- Easier to be discovered in search: 18% of all follows on LinkedIn come from LinkedIn search – that’s why we’ve made a number of improvements to how creators like you will show up in search results. Now, if someone searches for a specific person, we’ve made it easy to one-click follow them without needing to leave the search experience. And, if someone searches for a specific company or topic, we’ll show profiles of creators who discuss those subjects and make it simple to follow those people with a single click.
- Connection requests become automatic followers: If you have creator mode turned on and your profile's public visibility is on/enabled, when a LinkedIn member invites you to connect, we’ll automatically have them start to follow you, regardless of whether or not you accept their connection request. This means they’ll start seeing your public post updates in their feed without needing to wait for a response from you on the initial connection request.
The team is still hard at work. Expect even more updates and tools to start rolling out this summer. Make sure you follow our LinkedIn for Creators page for updates, best practices and more. And, as always, we’d love to hear from you! Share any feedback/questions in the comments below.
LinkedIn Strategy, Positioning & Content Marketing for Ambitious Experts & Advocates of Purpose 💬 Be a LinkedIn Rebel with a Cause 💬 Personal Connection for Professional Influence 💬 Conference Speaker & Trainer
1yKeren has search for topics changed again as hashtags in Talks About don't seem to be coming up lately. Thanks
I help biz owners/execs scale sales on LinkedIn. My clients have over +300,000,000 views of their LinkedIn posts. Views > Create Conversations > $ Sales. LinkedIn Expert. AI Stealth Project
1yKeren Baruch OMG you continue to CRUSH IT :) Can you share when I can expect access to audio events. Just checked and nothing yet. This is the final draft of what I believe to be the most comprehensive guide for Creators - 45 pages of directions, strategies and tactics to maximize LinkedIn audio. Can I provide you an early copy for your feedback :)
Personal Brand Photographer | Best Selling Author | Visual Storyteller | Empowering female entrepreneurs to find their unique voice and stand out in a crowded market place | Personal and professional transformation
1yGreat article what incredible features!
Leading advisor to senior Finance and FP&A leaders on how to succeed with business partnering
1yThese are good changes and overall a positive development. It’s a bit hard to keep up with what’s going on though as many features must be tested on a continuous basis. An example: from mid-March to mid-May I gained almost 20,000 followers. Despite having close to 70,000 followers when it started this rapid development hasn’t happened to me before. Since mid-May though things have calmed down significantly again. I haven’t changed what I do but I see certain content perform significantly worse than in the two months before. So as a creator it’s often a bit headscratching to figure what to do. That said I’m grateful to now be at 90,000 followers and happy I can help even more professionals around the world.
LinkedIn Strategy, Positioning & Content Marketing for Ambitious Experts & Advocates of Purpose 💬 Be a LinkedIn Rebel with a Cause 💬 Personal Connection for Professional Influence 💬 Conference Speaker & Trainer
1yGlad to see that Talks About is impacting search results again. I noticed it a few months back when it was being beta tested I assume. Then it seemed to disappear but spotted its back. Woo hoo !