MISSION NEON: Cool in every sense of the word

Be Bold

Check out our limited edition Neon Collection and choose from an array of eye-popping neon colors that will transport you back to the fun and bright vibes of the 90s. Our neon hats, towels, and headbands will not only keep you cool but also make a bold fashion statement wherever you go.

Stay cool and stylish this summer with our HydroActive™ technology that works wonders in seconds. Simply wet, wring, and wave the product, and experience a refreshing cooling sensation of up to 30 degrees. Beat the heat like never before!



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Cooling Performance Hat Caps MISSION One Size Green Gecko
$19.99$14.99
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Cooling Performance Hat Caps MISSION One Size Green Gecko
$19.99$14.99
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Cooling Summit Hat Caps MISSION Olive White One Size
$29.99
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Max Plus Cooling Towel Towels MISSION One Size Mission Blue / Alloy
$19.99
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Max Plus Cooling Towel Towels MISSION One Size Mission Blue / Alloy
$19.99
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Cooling Tapered Headband Headbands MISSION One Size Bluefish
$12.99
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Cooling Tapered Headband Headbands MISSION One Size Bluefish
$12.99