“Genevieve provided strategic brand positioning strategy recommendations, product benefits messaging, consumer messaging and package design guidelines for a new keto beverage start-up. She also provided some social media strategy recommendations. Her skills sets in strategy and in CPG are well established and her guidance and contributions provided enormous value. I highly recommend her firm to anyone looking to build a new brand or who needs to redefine their marketing strategy. She's awesome!”
Genevieve Poirier-Richards MBA
Plano, Texas, United States
2K followers
500+ connections
Plano, Texas, United States
2K followers
500+ connections
About
https://themarketingspectrum.com. Text/call: 972-567-9431
Business leader, brand…
Experience
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The Marketing Spectrum - We Drive Growth
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Education
Volunteer Experience
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Business Mentor
SKU
- Present 3 years 10 months
Economic Empowerment
SKU Accelerator Mentor and Advisory Board member for food and beverage, pet, and other early stage cpg firms
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Executive Leadership Committee - Co Chair Marketing Strategy, Brand, and Communications
DFW CPG
- Present 3 years 7 months
Economic Empowerment
Co-lead Marketing strategy for growing DFW CPG organization that supports brands and the eco-system.
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Co- Chair Texas & Board Advisor
Network of Executive Women (now NextUP)
- 7 years 6 months
Economic Empowerment
Past Committee lead -Texas. Executive Committee Member
Honors & Awards
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Leadership Award - Individual Leadership: Advancing Women in Industry
Network of Executive Women
Individual award for leadership as Co-Chair driving strategic growth plans, rapid development, and increased breadth of member and sponsor base in Texas. Chapter led by growing team of 45 leaders, supporting a membership base of over 2000 in the region and providing best practices, insights, and guidance on key initiatives to National leadership team.
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SMU Cox Business School Mentor of the Year
Southern Methodist University
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Newspaper Association Best in Class Marketing Award; Innovation and Promotion Awards
Newspaper Association of America
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Corporate Global Marketing Excellence Awards (multiple)
Campbell Soup Company
Awarded for one brand team per year for sales, market share, and brand equity building results.
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Pepperidge Farm - EDISON INNOVATION Award
Edison Awards
Coveted innovation award for new category innovation for Pepperidge Farm brand.
Languages
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Spanish
Elementary proficiency
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French
Professional working proficiency
Organizations
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National Association of Women MBA's
Board - Governance and Programs/Marketing
- PresentBoard member of 30 year old national women's MBA organization with significant growth potential. Organizational mission is to assist sponsoring companies and organizations to secure and develop high potential female candidates, and to empower MBA candidates to secure and become leaders in industry, government and other associations. NAWMBA also supports on campus and women's professional chapters across the US, and hosts a national Conference and Hiring Fair each Fall at different locations in…
Board member of 30 year old national women's MBA organization with significant growth potential. Organizational mission is to assist sponsoring companies and organizations to secure and develop high potential female candidates, and to empower MBA candidates to secure and become leaders in industry, government and other associations. NAWMBA also supports on campus and women's professional chapters across the US, and hosts a national Conference and Hiring Fair each Fall at different locations in the US
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NEW (Network of Exec Women) now NextUP
Texas Co-Chair
-National, Educational non-profit association serving to advance women in the Consumer Packaged Goods and Retail Industries.
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Global Board Ready Women
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Recommendations received
11 people have recommended Genevieve
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