TRANSFORMING RISK INTO CLARITY:
Reveal Your Brand's
Full Potential
We help brand owners gain clarity with brand positioning.
In a world filled with countless brands all competing for the ever illusive consumer love, we help brand owners gain clarity with brand positioning enabling them to carve out their unique place in the market, captivate the hearts and minds of consumers, & ultimately increase revenue while decreasing risk.
To thrive among an infinite number of brands battling over a finite number of consumers, nailing a strong brand positioning is not just nice to have - it is the
KEY to capturing consumers' hearts & minds.
46% of consumers – an increase of 13 points! – say they purchased a different brand in 2022 than in 2021.
59% of buyers are more likely to stick to established brand because they have no reason to change.
Emotionally connected customers are more than twice as valuable as highly satisfied customers, yet only 36% of consumers have an emotional connection to a brand.
Have you found yourself or your team struggling with the lack of insight, nuance, and conviction in your brand positioning?
⚠️ Continuously revisiting brand strategy and positioning with every new initiative?
⚠️ Difficulty articulating the primary brand differentiator or your right to win?
⚠️ Suffering the “and also” problem – unable to prioritize what’s most important?
⚠️ Misaligned & inconsistent output from agencies, cross-functional partners or vendors?
⚠️ Secret skeptism in your strategy, innovation, marcom, etc and later seeing it reflected in poor ROI?
Stop asking yourself the same
questions over & over.
Nail the positioning once & for all.
Work with Us
Discover how our wizardry can transform your brand's journey.
Our Expertise
The Clarity Wizard helps brands
optimize their brand positioning by:
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Getting smarter and more sophisticated about their consumers & their experiences
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Better articulation of their brand promise, benefits, and differentiation
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Leveraging our powerful Clarity Catalyst Framework to create a holistic and compelling brand story
Our Impact
As a result, brand teams have
CLARITY on WHAT, HOW, & WHY
✅improving consumer connection & driving behavior change
✅competing more effectively everywhere your brand shows up
✅& increasing revenue and decreasing risk!
Meet the Head Wizard
“For over 20 years, I’ve worked with brands at all stages of development and experienced firsthand that brand positioning demands dedicated time and effort to "get it right“.
But most brands do not spend enough time on this, and with infinite options, the consumer has no motivation to choose those that don’t effectively speak to them. These brands struggle to connect with consumers, struggle with mediocre growth, and struggle to motivate teams to deliver work that makes an impact on the business.
My seasoned approach to optimizing brand positioning, along with my proprietary brand fundamentals framework, and my enthusiasm for your personal success, is the winning combination to make your positioning woes a thing of the past and push your brand into a new stage of growth.”
Kathy Guzmán Galloway
Sr Director Insights, Keurig Dr Pepper
Kathy has such an approachable style that can easily relate to others. She’s got an exceptional ability to listen to consumers or clients and ask just the right question to guide you towards answers to strategic business questions.
CMO, Hella Cocktail Co.
Transformative and impactful are two words that come to mind when I think of Kathy. The work we created with her method, empathy, and expertise will remain fundamental to my brand for years to come
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VP of Marketing, Pepsico
Kathy is hands down one of the best strategists I have worked with. And I’m not the only one that keeps coming back to her when I need to move the needle quickly.
Take the 2 minute quiz to find out if it's time to audit your brand .
Take the
Clarity Audit
A brief assessment to help you understand the health of your brand positioning with specific guidance on next steps.
Let's Work Together!
The Clarity Wizard offers custom consulting services for Consumer Packaged Goods brands in positioning, insights, and strategy.