What You’ll Do:

• Develop and evolve Ritual’s cross-channel customer lifecycle strategy and roadmap focused on optimizing for customer metrics such as retention, lifetime value, and satisfaction.
• Evangelize a culture of testing and optimization, working with teammates across Product, Engineering, and Data to develop our testing strategy and share best practices.
• Be a champion for internal processes, partnering with Program Management to unlock opportunities, improve executional efficiency across channels, and promote the effective use of internal collaboration tools (Asana, Figma, etc.).
• Act as a key advisor or project lead on new cross-functional customer initiatives ranging from product launches, to launching CRM channels, to evolving Ritual’s subscriber experience.
• Build and lead a team of motivated CRM and lifecycle marketers, acting as a player-coach while thoughtfully scaling the team to support Ritual’s growth goals.

Who You Are:

• Customer Lifecycle leader with a minimum of 7+ years experience in retention marketing, customer marketing, lifecycle or CRM space, ideally in businesses at $100mm+ scale.
• Naturally analytical with ability to translate data into actionable insights & strategies (experience with a BI tool like Looker strongly preferred).
• Experience working with Product and Engineering teams to conceptualize, execute, and measure impact of features to improve the customer experience and drive customer growth (upsell, retention).
• Results oriented with the ability to move quickly and easily between high level strategy and rolling-up-sleeves to get it done.
• An experienced people manager / team lead, known for bringing out the very best in your team!

Nice to Haves:

• E-commerce/D2C knowledge
• Experience working in a fast-paced, high growth startup environment