Because of Marketing’s Post

How do you CRUSH your Coke can? 🥤 In The Coca-Cola Company’s latest campaign, created by Ogilvy New York, the creative team crushed the soft drink brand’s iconic logo to encourage recycling ♻️ The prints were inspired by real-life images of consumers crushed cans. The campaign titled “Recycle Me” will roll out globally, with no two posters looking the same, as everyone crushes their can in a different way. Comment your thoughts of this campaign below!

"Think less of yourself. Build your story based on data, based on a catalog of past assets from your own or a competitor’s brand, based on what has worked already... Remember: We create for consumers, not for advertisers." 🎥 Our latest Creator Behind The Campaign, John Mouratis 🎬 , graduated with a Masters in Electrical and Computer Engineering and now is the Founder of Storyflow Entertainment, a U.K based video marketing company that creates engaging campaigns for innovative businesses. From working with brands including Amazon Prime & HBO, Ralph Lauren, Reebok and TimeOut London, to name a few, John shares with us the importance of storytelling in video, the metrics he tracks for a successful campaign and his challenges working in the industry whilst running a business. To read John's full feature, click on the article below! https://lnkd.in/e7YGh5Kk 

A fun marketing activation by rhode skin at Coachella! 🌴🧴☀️ The Rhode booth featuring Rhode branded coins which you can use to get a picture and a lip tint!!! Stunning, fun and clever 👏 What other brand activations have you loved? Comment below! 🤎

A handful of billboards for this year’s Coachella!! 🌴🎡 Which one is your favourite? Image credit: thegirllovespop (TikTok)

McDonald’s launched a billboard that smells like their famous French Fries 🍟 Plain red and yellow billboards were located around the Netherlands, strategically positioned within 200 metres of McDonald's Nederland restaurants. As fans walked past, they were greeted with the distinct smell of McDonald’s French Fries which came from the billboard containing compartments of McDonald’s fries. For the first time, the brand had fun using their highly recognisable smell as its focused brand asset for this campaign. Let us know your thoughts on the billboard below! Agency: TBWA\NEBOKO Billboard production: Raúl&Rigel

3 marketing moments that made Q1… We’re 4 months into 2024 and we’ve witnessed many campaigns, trends and news in the marketing industry. Collaborating with the team at Semrush, we've identified the top marketing moments whilst assessing the volume of brand searches from each campaign! → Cadbury ↳ British chocolate brand, Cadbury, celebrated 200 years of legacy with an integrated marketing campaign: - full page ad across newspapers in the U.K. - remake of their 2008 commercial ‘mum’s birthday’ - 7 limited edition retro packaging designs from 1915 to 2024 - out of home ads sharing old family photos that have a Cadbury product in them It’s been phenomenal to see a marketing campaign bring back memories, be creative, involve the community and show the power of having a strong brand. And according to Semrush’s brand search feature, there were over 800K searches for Cadbury in the months of January and February! → Rhode ↳ We couldn’t not mention the iconic Rhode lip case. Hailey Bieber, the marketing and product design team got a lot of consumers going crazy after creating a must-have phone case which allows you to carry your lipgloss with your phone. Along with any mirror selfies giving Rhode free advertising, the campaign was creative, different and strategic. And according to Semrush's trusty tool, there was over 1.2M (a 60% increase) in searches for Rhode Skin in February. It’s no wonder the lip case sold out within 25 minutes of launching! → Uber Eats ↳ Super Bowl has been and gone but one ad, and more specifically commercial teaser, stood out for us. Uber teased their Super Bowl ad with David and Victoria Beckham, re-creating their viral “Be Honest” moment from their documentary. The brand tapped into internet culture and provided a humorous and clever teaser before releasing the full ad ahead of the big game. And the results paid off! According to Semrush’s brand search feature, over 64.2M people searched for Uber Eats in February alone. Never underestimate the power of marketing and raising awareness of your brand. With Semrush’s features, we can see how brand searches increase from a marketing campaign and how the use of celebrities can boost a brand's social media visibility! What was your top marketing moment of Q1? Let us know in the comments below! And check out Semrush’s incredible features here:  https://lnkd.in/eCXXtJ8p #semrushpartner

Brands are taking part and celebrating the full solar eclipse which is set to happen tonight 🌖🌙 What social post do you think is out of this world? 🌌 Comment below! - For a roundup of the latest marketing campaigns, sign up to our free newsletter: https://lnkd.in/eVEsmuAp

An old but fantastic advertisement by David Ogily… “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock” 👏🏽 What’s your favourite ad of all time? Let us know in the comments & share some inspiration this Saturday!

70 years on and the fire is still burning 🔥 How else would you celebrate Burger King’s 70th birthday than with creative and passionate print ads! Brilliant campaign, well done to everyone involved 👏🏽

This is brand 🛩️ Simple, distinctive & brave. An ad that shows minimal branding, typography & a passenger… absolutely brilliant. Well done British Airways & Uncommon Creative Studio 👏🏽 📷 Spotted by Tyler Stevens Assoc. CIPD